*Ditulis untuk publikasi di majalah Publishing Perspectives atas permintaan editornya, Edward Nawotka. Two years ago when The Lost Symbol, a thriller novel by Dan Brown, created a booming in US and UK book market, the same thing happened in Indonesia in its own smaller scale. Indonesian translation of this book was released three months after the English edition and heavily promoted by the publisher, making it a best-selling book of the year 2010. In the same year Indonesian reader also feasted with the publication of the Millenium Trilogy , Twilight Saga , and books by Malcolm Gladwell. Although foreign bestselling titles do not always became bestselling here too, Indonesian publishers followed international book trend closely. We can easily find Indonesian edition of world bestselling titles displayed prominently in book stores in main cities across the country. The genre covered generously from mainstream novels, romance, historical,...